PR: ESCADA Turquoise Summer

7:30 AM

Press Release

With the wind in your hair, and warm sun on your skin, you know it is summer and time for that spirited freedom!  ESCADA Turquoise Summer, the 2015 limited edition summer fragrance, evokes feelings of free-spirited abandon and escapism – even if only for a moment.
An intensely fruity, powerful yet playful scent; the fragrance features strawberry, raspberry and blackcurrant accords, complemented by more sensual and creamy notes of vanilla and sandalwood. ESCADA Turquoise Summer encourages you to explore, and truly let your spirit run free.
ESCADA started the trend of summer limited edition fragrances in 1993.
Turquoise Summer marks the 23rd ESCADA summer scent after the first one.  A playful fruity sorbet of wild red fruits intensifies the edible fruity sensation provided by tutti frutti notes.  The combination invites you to remember the scent of a refreshing icy sorbet.
And at the heart, the red fruits give way to a fleshy peach note, perfectly complemented by the fresh floral scent of violet and orange flowers, and further balanced by a relaxing blend of creamy vanilla and smooth sandalwood.
ESCADA summer fragrances are widely anticipated by consumers from its stand out packaging and iconic flacon design, featuring the ESCADA “girl” – but always with a twist unique to each fragrance. With Turquoise Summer, the classic flacon shape is rendered in a delicate translucent turquoise with the butterfly motif visible from within, along with a playful butterfly charm around the neck.
The outer pack cleverly uses floral and butterfly imagery together with recognizable ESCADA signature colours. This year, fashion illustrator and designer Sarah Arnett drew inspiration from the right ESCADA heritage, the bright and fruity fragrance and the memories of summer escapism it evokes in the stunning Turquoise Summer packaging. Turquoise mixes with ESCADA signature pink, and this year’s fragrance girl is beautiful in a gown of feminine florals and butterfly in her hair; she is the epitome of a free-spirited woman ready to take on the world.
As she looks, coyly, to one side, we are left wondering, “Where will her spirit of adventure take her next?”

ESCADA Turquoise Summer launches in February 2015 and is available at leading department stores and perfumeries.
The Line Up :

EDP 30ml                          RM 156
EDP 50ml                          RM 220
EDP 100ml                        RM 276
Body Lotion 150ml           RM 92
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