Saturday, September 13, 2014

PR:Gucci Première launches Eau de Toilette

Press Release

Gucci introduces Gucci Première Eau de Toilette, a lighter, brighter, more delicate incarnation of this memorable signature scent, to celebrate the thrill of everyday success. More understated than its Eau de Parfum close relative, Gucci Première Eau de Toilette rewards those champagne moments of everyday achievement and makes them resonate and last. The fresh, sparkling fragrance combines presence and sensual femininity to endow the wearer with an unfading radiance.

Blake Lively, the face of the original Gucci Première Eau de Parfum, and no stranger to Hollywood herself, reprises her role for the new, softer Eau de Toilette. Photographed by Mert Alas and Marcus Piggott, Blake again brings her own brand of feminine strength and assurance to the promotional campaign for this launch.
Blake Lively says: “This new fragrance announces that you have strength and are happy in your own skin. I really love that. It’s for the woman that I’ve always aspired to be. Every day.”
The bottle and packaging for Gucci Première Eau de Toilette incorporates many of the details and design motifs now associated with Gucci Première Eau de Parfum: a medal charm around the neck of the elegant flacon, entwined with the House’s iconic horsebit. A cap bearing the distinctive signature: “Gucci Première”. A box featuring a gilt rendition of the brand’s coveted interlocking GG Diamante pattern, which has become one of the world’s most recognised design motifs, as well as the script signature of founder Guccio Gucci, and the House’s signature web stripe. However, in keeping with the unique character of the Eau de Toilette, the glamour has been re-imagined. As with the juice inside, the colour of the box is a muted gold, rather than a strong dazzling hue.

THE LINE-UP
Gucci Première Eau de Toilette 30ML  RM240
Gucci Première Eau de Toilette 50ML  RM291
Gucci Première Eau de Toilette 75ML  RM407

Available at leading department stores and perfumeries from August 2014.

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