Monday, September 15, 2014

PR:BOSS MA VIE POUR FEMME

Press Release


BOSS MA VIE Pour Femme is the new fragrance for women from BOSS Parfums, which completes the trio following the earlier successful launches of BOSS NUIT Pour Femme and BOSS JOUR Pour Femme.
Inspired by an element of the BOSS woman’s life that until now has gone unnoticed, it draws on the pleasure she feels when she chooses to step out of her day-to-day routine, slow down, loosen up and simply enjoy a moment for herself. The fragrance captures the intimate essence of her independent spirit, releasing the indulgent and fulfilling sensation of simply savouring her life.

Jason Wu, Artistic Director for BOSS Women’s wear, influenced the fragrance campaign with his vision of a new, modern femininity which included the wardrobe design – a tuxedo complementing Gwyneth Paltrow’s personal style.
Top notes of cactus blossom capture the invigorating green freshness of the desert plant, providing a unique and modern element to this new fragrance.
The fragrance’s flacon is similar to that of BOSS NUIT Pour Femme and BOSS JOUR Pour Femme, but its delicate mellow pink shade contrasts with the sleek darkness of the former, and the simple, light design of the latter. The crystal lid is precision cut, and the gold band adds a modern element to the feminine flacon.

“I am so happy to be part of the launch of the third female fragrance from BOSS Parfums, BOSS MA VIE Pour Femme. I love the concept behind the fragrance and that it represents a time to pause and take a moment. I have these moments every day where I think how beautiful life is. It’s those moments that are so simple and so pure, and that really connect you to your heart.” Gwyneth Paltrow, BOSS MA VIE Pour Femme Ambassador
 “The BOSS woman is about success and powerful femininity and those are the qualities that I see very much in Gwyneth Paltrow. The concept behind BOSS MA VIE Pour Femme is about confidence in a woman, and I thought Gwyneth Paltrow embodies the role perfectly.” Jason Wu, Artistic Director BOSS Womens wear

The Collection
BOSS MA VIE Pour Femme Eau de Parfum 30ml RM 168
BOSS MA VIE Pour Femme Eau de Parfum 50ml RM 236
BOSS MA VIE Pour Femme Eau de Parfum 75ml RM 305
BOSS MA VIE Pour Femme Shower Gel 200ml RM 103
BOSS MA VIE Pour Femme Body Lotion 200ml RM 113

Available at leading department stores and perfumeries from September 2014.

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