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Press Release

Game, set and match
LACOSTE launches EAU DE LACOSTE L.12.12 Limited Edition

In June 2014, LACOSTE celebrates its tennis heritage and reinvents tradition with a limited edition of the EAU DE LACOSTE L.12.12 Blanc fragrance for men. Inspired by the iconic white L.12.12 polo shirt, EAU DE LACOSTE L.12.12 Blanc is a worldwide bestseller. The Limited Edition fragrance builds on the impressive sporting legacy of LACOSTE’s innovative founder, René Lacoste, reinventing the brand heritage to create a truly modern collectible scent with a nod to past.

The new Limited Edition contains the original and best-selling EAU DE LACOSTE L.12.12 Blanc scent. A woody, floral creation, it opens with a fresh and herbal blend of grapefruit, rosemary, cardamom and cedar leaf. Clean and aromatic, these notes blend with a masculine, floral heart accord containing tuberose, ylang ylang and olibanum. Base notes of cedarwood and georgywood merge with fresh notes of vetiver to create a scent that is classic and chic, much like the polo shirt that inspired it. 

The EAU DE LACOSTE L.12.12 Limited Edition flacon mirrors the elegant simplicity and shape of the LACOSTE L.12.12 polo shirt, with a textured piqué panel running down the side of the flacon. The packaging draws on LACOSTE’s renowned tennis heritage, with neon yellow accents that are reminiscent of the traditional yellow tennis ball. LACOSTE gives the crocodile a new modern twist by transforming it into neon yellow, putting a flash of colour at the heart of the flacon, with the ‘L.12.12’ text seen across the flacon and the outer pack.

René Lacoste was a tenacious sportsman, winning numerous accolades and titles throughout his illustrious career, including an Olympic medal and seven Grand Slam championships. Passionate about tennis, and firmly believing that the best games are those that are played well, he defined it ‘le beau jeu’ (the beautiful game). As well as being known for his tenacity on the tennis court, in 1933 René Lacoste invented the polo shirt. Named L.12.12, L represents LACOSTE, 1 references the first choice of fabric, “petit pique”, 2 represents the short sleeves and 12 is the number of prototypes made before the final product. The EAU DE LACOSTE L.12.12 collection of fragrances for men captures the timeless spirit and authenticity of the polo shirt in a fragrance.

The polo shirt created a sensation when it first appeared in 1933 and has since been reprised many times since in a variety of colours. To coincide with the launch of EAU DE LACOSTE L.12.12 Limited Edition, LACOSTE will release in May 2014 a limited edition polo shirt featuring a stripe on the collar in the same neon yellow tennis ball-inspired hue as the detail on the fragrance.

The Line Up
EDT 100 ml                 RM262

The fragrance is available at leading departmental stores and perfumeries from July 2014.

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