Thursday, June 12, 2014

PR: Gucci's Chime for Change Campaign

Press Release
GUCCI PARFUMS ANNOUNCES MINIMUM $1 MILLION COMMITMENT
THROUGH CONSUMER DONATION PROGRAM SUPPORTING EDUCATION, HEALTH AND JUSTICE
Real Change for Girls and Women through Gucci’s CHIME FOR CHANGE Campaign 2014
Gucci Parfums is proud to announce a minimum pledge of $1 million to support CHIME FOR CHANGE projects through the sales of five designated iconic Gucci fragrances. With a unique donation code in each product, consumers will be able to help improve the lives of girls and women by choosing to support projects promoting Education, Health or Justice.
Consumers may redeem their donation codes online, and share their involvement by spreading the message of the campaign.
Founded by Gucci in 2013, CHIME FOR CHANGE raises funds and awareness for girls’ and women’s rights globally. Co-founded by Gucci Creative Director Frida Giannini, actor Salma Hayek Pinault and singer Beyoncé Knowles-Carter, the campaign aims to unite the voices speaking out for girls and women around the world, promoting the key pillars of Education, Health and Justice. CHIME FOR CHANGE is powered by Catapult, the first crowd-funding site where people can make real change happen for girls and women. Catapult ensures transparency, accountability and measurable impact, by allowing the CHIME FOR CHANGE community to choose exactly where their donations go and to track the results of their contributions on
Each consumer has the power to change lives. For example, one voucher code can provide:
- 2 days of education, daily nourishment and primary healthcare for a student in Kenya
- tetanus vaccines for two pregnant mothers and their unborn children in Cambodia
- a trained paralegal to woman denied legal rights in India to complete and process critical paperwork so she can obtain the title to her family land.

Joanne Crewes, President of P&G Prestige, producer of Gucci Parfums, and CHIME FOR CHANGE Advisory Board Member, teamed up with Giannini to create the Gucci Parfums donation program.  “We are so proud to participate in this life-changing program,” said Crewes. “It was important for Gucci Parfums to join forces together and support the CHIME FOR CHANGE movement. We are engaging consumers and lovers of Gucci fragrances to help us on our mission. When a consumer purchases a Gucci fragrance, she or he finds a unique code on the pack. That code is entered on www.chimeforchange.org and the purchaser can decide where the donation goes: Education, Health or Justice. Consumers can instantly share their contribution on social networks and follow the impact of the donation.”

“A focus on girls’ and women’s empowerment exists throughout Gucci’s DNA: from our parent company Kering, through our Executive Leadership and employees, to our customers and partner organizations. We are grateful that Gucci Parfums has joined the CHIME FOR CHANGE coalition in such an important way through this initiative,” said Frida Giannini, Creative Director of Gucci and Founder of CHIME FOR CHANGE.

The faces of Gucci Parfums -- Blake Lively, Evan Rachel Wood, James Franco and Chris Evans -- join a long list of international celebrities personally supporting this project including, Madonna, Jennifer Lopez, Florence Welch and John Legend.
Actor Blake Lively, the face of Gucci Première, says, “I am very excited that Gucci is giving back, not only through CHIME FOR CHANGE, but also through Gucci Première. I want to get involved in causes I believe in, and I know so many others that want to also get involved, but it’s hard to know how. Often, it’s through big organizations and you don’t know exactly where your money is going or what effect you are having. With CHIME FOR CHANGE, you can really see the difference you’re making.”
Actor Evan Rachel Wood, the face of Gucci Guilty, says, “I think it’s great that CHIME FOR CHANGE and Gucci fragrances have teamed up. Obviously as a woman it’s a cause that hits very close to home. Not only women should support this, but everyone. I think part of the point of the campaign is to not treat people differently because they are a man or a woman, but to treat people like they are human beings and with equality. Everyone deserves the same kind of opportunities and treatment.”

To stay informed, visit www.chimeforchange.org and join our community on Facebook at www.facebook.com/chimeforchange

Participating Gucci fragrances:
 
Flora by Gucci: Inspired by Gucci’s iconic Flora pattern, created for Princess Grace of Monaco, Flora by Gucci is the scent of feminine glamour and sensual sophistication, and is rooted in an Italian olfactory world.
Gucci Guilty pour Femme and Gucci Guilty pour Homme: for the young, audacious and discerning iconoclast, Gucci Guilty suits a contemporary rebel – the very scent of defiance.
Gucci Première: celebrating the star in every woman, Gucci Première combines strength, power and presence with sensual femininity, because every woman deserves her red carpet moment.
Gucci Made To Measure: for a worldly, refined and astute man who appreciates the very best and whose consummate attention to detail and authority in matters of taste mark him out as a genuine, distinctive connoisseur.

The Line Up
Flora by Gucci EDT 75ml                                RM361
Gucci Guilty pour Femme EDT 50ml              RM270
Gucci Guilty pour Homme EDT 90ml             RM291
Gucci Première EDP 75ml                              RM455
Gucci Made To Measure EDT 90ml               RM305

You may purchase any one of the 5 designated Gucci fragrances with the participating code for CHIME FOR CHANGE from June 2014.

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