DOLCE from Dolce&Gabbana

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Press Release

DOLCE
The new fragrance that heralds an emotional and sensory journey through the heart of Dolce&Gabbana’s noble land of Sicily.  DOLCE blossoms in the memories of Domenico and Stefano. In the same antique mirror that hangs in the Designers’ office today, which was in the tailor shop of Domenico’s father in Polizzi Generosa, near Palermo, the reflections of emotions and traditional values come back to life.
Dolce is one’s personal touch, feminine and fresh, signature scent. It epitomises the simplicity of a result obtained thanks to a complex process: the same one needed to create a finely-embroidered dress.
“The nobility of the soul, the elegance of every day gestures, the joy of sharing from generation to generation, and the effortless perfection of a single white flower. This is the picture of Sicily that I carry within me, and the one captured in this delicate fragrance,” says Domenico Dolce.
“Dolce is a contemporary fragrance inspired by a memory. The originality is not just in the way it was created, using traditional essences and other brand-new ingredients, but also because it is the translation into fragrance of a young new love that will, by virtue of its innocence, retain its youthful vitality,” adds Stefano Gabbana.
Dolce is a gentle, feminine mix of white flowers, introduced by the freshness of the Neroli leaves and defined by the White Amaryllis, a South African flower used for the first time ever in scent. The fragrance opens with a brightly-coloured, sweet-smelling explosion of Neroli leaves and Papaya flower, dissipating into a floral bouquet as the core of the fragrance emerges. A unique and opulent combination of White Water Lily and bold White Daffodil blend perfectly with the full-bodied White Amaryllis. The rich, fulsome notes of the South African White Amaryllis were created using “Headspace Technology” which captures the exact scent of the flower when it is in full bloom without having to cut it and grind the petals to extract the essential oil.  Its wide, trumpet blooms has buds that grow at different speeds – so each has a different intensity of scent.

Dolce’s elegant packaging is reminiscent of a vintage fragrance flacon. Thick, clear glass with softly curved lines reveal sparkling glints of the vibrant green juice, as fresh and crisp as the Neroli leaves within. The flower stopper is crafted to portray the marzipan sculptures of traditional Sicilian confectioners. The bud is perfection itself, the petals fan out in three rows, with colours graduating from milky-white, to cream, with a soft pink centre.
A thin black grosgrain ribbon, in an elegant bow, conjures images of the white shirts and bow-ties that were a signature of early Dolce&Gabbana catwalk shows.  The outer packaging, the soft white box’s material is as refined and smooth as fine leather.
The final and most personal touch: Dolce signed in a flourish of black script, a replica of Domenico Dolce’s father’s own signature. It is underscored by the Dolce&Gabbana logo with a graphic twist of thin black grosgrain ribbon, a perfect contrast of classic and contemporary style.

Kate King stars as Dolce’s campaign testimonial and her role in the television campaign marks her screen debut.  The twenty-year-old Canadian model is fast becoming a recognised face in the Dolce&Gabbana recent ready to wear and jewellery collections with her wide, almond-shaped hazel eyes and noble features.
In the advertising campaign, Domenico Dolce himself shot the print fragrance for Dolce, working alongside Stefano Gabbana as Creative Director -  his first time behind the lens for a Dolce&Gabbana fragrance campaign.
To bring to life the story of Dolce, Domenico and Stefano recreated a garden of white flowers at the wall of a stately
Sicilian home. The soft and ethereal background highlights Kate King’s refined beauty, portraying her as a modern day Angelica - Claudia Cardinale woken from sleep, pure, natural and still dressed in her white petticoat.
Academy Award-winning director and ultimate ambassador for the Sicilian lifestyle, Giuseppe Tornatore, was asked to translate all the feelings of the Dolce world, into an iconic film. Tornatore interprets with elegance the finest nuances of the soul.
The Lineup
Dolce Eau de Parfum 30ml RM244
Dolce Eau de Parfum 50ml RM331
Dolce Eau de Parfum 75ml RM439
Dolce Perfumed Body Lotion 200ml RM160
Dolce Moisturizing Perfumed Shower Gel 200ml RM148

Dolce&Gabbana Dolce is available in April 2014 in all major department stores and perfumeries.
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