PR: Gucci Guilty Stud (LIMITED EDITION)

10:30 AM

Press Release

Gucci’s connection to rock and the music world dates back to the days when the House first started to dress the international jet set, and is based on a shared spirit of glamour, power and style. Today, the relationship continues to flourish with the support of Gucci’s Creative Director, Frida Giannini, a passionate music lover who has a personal collection of some 8,000 vinyl records.

To celebrate the House’s bond with glamorous rock attitude, it has created a limited edition of Gucci Guilty, its iconic fragrance the Stud Limited Edition.


We know Gucci Guilty’s sensual hero and heroine as audacious, rebellious thrill-seekers – trailblazers who indulge in passion and dangerous seduction. The scents that express their defiant attitude now appear in a new and striking guise, their limited edition flacons adorned with more than 400 studs per bottle (silver for pour Homme, gold for pour Femme); exclusive collectors’ items for iconoclasts everywhere.

Gucci Guilty pour Femme is a warm and striking Oriental floral with hedonism at its heart. Gucci Guilty pour Homme is an aromatic fougère that provokes as it seduces. Both assert their presence with an opening spike of pink pepper, and close with a suggestive pulse of patchouli.

Evan Rachel Wood, the Gucci Guilty woman, and her co-star in the Gucci Guilty campaign, Chris Evans, are both rock fans, and the powerful chemistry between them has the electricity of a rock performance. In director Frank Miller’s films for Gucci Guilty, the plot unfolds to the strains of Depeche Mode’s ‘Strange Love’, given a gutsy rendition by London-based Mercury Prize nominees Friendly Fires.

THE LINE UP
Gucci Guilty Limited Edition Pour Femme EDT 50ml RM285
Gucci Guilty Limited Edition Pour Homme EDT 90ml RM305

GUCCI GUILTY LIMITED EDITION will be available at leading departmental stores and perfumeries in March 2014.
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